Social Commerce
Social commerce is a subset of e-commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
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Social Commerce Trends in 2013
A new focus on social media marketing may come to fruition in 2013. With Americans using sites like Facebook and Twitter more often than ever before, businesses should find new methods to make those social users online shoppers. While social media grew significantly in 2012, it’s still a bit unclear as to how professionals can use these networks to drive revenue streams and show noticeable ROI. Of course, brands have different experiences with social media, and what works for one company may not be as successful for another. Therefore, it may be more accurate to say that 2012 will become the year of social media maturation – it’s time to figure out how to use the channel to increase sales.
A new focus on social media marketing may come to fruition in 2013. With Americans using sites like Facebook and Twitter more often than ever before, businesses should find new methods to make those social users online shoppers. While social media grew significantly in 2012, it’s still a bit unclear as to how professionals can use these networks to drive revenue streams and show noticeable ROI. Of course, brands have different experiences with social media, and what works for one company may not be as successful for another. Therefore, it may be more accurate to say that 2012 will become the year of social media maturation – it’s time to figure out how to use the channel to increase sales.
Social Commerce Trends in 2014
Social media continue to integrate with and augment people’s daily lives. As these platforms have matured over the past decade, it only follows that their impact on e-commerce has correspondingly grown, given how much Facebook, Instagram, Twitter, and Pinterest influence how we interact, discover, and consume content. Here are four trends brands should watch and prepare for in the 2014.
Social media continue to integrate with and augment people’s daily lives. As these platforms have matured over the past decade, it only follows that their impact on e-commerce has correspondingly grown, given how much Facebook, Instagram, Twitter, and Pinterest influence how we interact, discover, and consume content. Here are four trends brands should watch and prepare for in the 2014.
Social Shopping
Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping.
Social shopping is a method of e-commerce where shoppers' friends become involved in the shopping experience. Social shopping attempts to use technology to mimic the social interactions found in physical malls and stores. With the rise of mobile devices, social shopping is now extending beyond the online world and into the offline world of shopping.